Brand Corporate Identity - Final Compilation & Reflection

July 23, 2024

Brand Corporate Identity - Final Compilation & Reflection

Week 1 - Week 13
Ye Xinyan / 0355096
Brand Corporate Identity/ Bachelor of Design (Honours) in Creative Media
Final Compilation & Reflection

Instructions

Task 1: Breaking Brand
Task 2: Logo
Task 3: Positioning & Identity
Task 4: Brand Guidelines

Final Submission

Task 1 / Breaking Brand

(Week 1 - Week 4)

Fig. 1.1

Breaking Brand XIAOMI- Google Docs PDF

<iframe src="https://drive.google.com/file/d/1gZvW5WEn7UhlkKg18xW6ft6KDNEvLGzM/preview" width="640" height="480" allow="autoplay"></iframe>

Fig. 1.2

Breaking Brand XIAOMI- Slides PDF

Task 2 / Logo

(Week 1 - Week 6)

Task 2A: Logo Research & Analysis

Fig. 2.1

Logo Research & Analysis (PDF)

Task 2B: Logo Design

Fig. 2.2

Logo Design (PDF)

Fig. 2.3

Task 2B: Logo GIF (mp4)

YouTube Link:

https://youtube.com/shorts/oGAdhb1HRDs

Task 3: Brand & Positioning

(Week 8 - Week 10)

Fig. 3.1

Brand Positioning Slides- PDF

Fig. 3.2

Application Compilation Slides- PDF

Business Stationery

Fig. 3.3

Business Card (Front)

Fig. 3.4

Business Card (Back)

Fig. 3.5

Business Card (Mockup)

Fig. 3.6

Invoice

Fig. 3.7

Invoice (Mockup)

Fig. 3.8

Letter-head

Fig.3.9

Continuation sheet

Fig. 3.10

Letter-head & Continuation sheet (Back)

Fig. 3.11

Letter-head (Mockup)

Fig. 3.12

Continuation sheet (Mockup)

Fig. 3.13

Letter-head & Continuation sheet-Back (Mockup)

Fig. 3.14

Envelope (Front)

Fig. 3.15

Envelope (Back)

Fig. 3.16

Envelope-Front&Back (Mockup)

Digital Presence

Fig. 3.17

Website

Fig. 3.18

Website (Mockup)

Fig. 3.19&3.20

Website (Mockup)

Fig. 3.21

Social media

Fig. 3.22

Social media (Mockup)

Environmental

Fig. 3.23

Street poster

Fig. 3.24

Street poster (Mockup)

Fig. 3.25

Truck

Fig. 3.26

Truck (Mockup)

Collaterals

Fig. 3.27

Make up Mirror (Mockup)

Fig. 3.28

Canvas Bag (Mockup)

Fig. 3.29

Cosmestic Bag (Mockup)

Fig. 3.30

Hand Cream (Mockup)

Task 4: Brand Guidelines

(Week 11 - Week 13)

Fig. 4.1

Brand Guidelines (Interactive PDF)

Feel free to open in Google Chrome PDF viewer for better viewing

Fig. 5.1

Task 4- Brand Guidelines (Interactive )

(Click to interact with PDF files)

Brand Guideline Link:

https://indd.adobe.com/view/dc9f3905-9f88-4ff6-9778-d6e2725233ce

Feedback

-Experience

This course not only allowed me to understand and learn how brands are designed and built step by step, but also taught me to save Adobe Illustrator source files at all times to avoid sudden system crashes.I gained a lot of knowledge throughout the course of the 13-week module study from the lectures, the comments, and my own completion of the tasks. Seeing and being inspired by the art of my classmates was also a delightful experience. The process of creating the logo and seeing it finished with the appropriate brand guidelines was quite fun. We were able to establish our own company and identity, which pleases me.

-Observations

I originally thought that logo design only required graphics and attractive features, but after I started studying this course, I discovered that logo design is a very delicate process that requires rationalization of space and needs to be displayed on a black and white background.I got to see firsthand how some well-known firms created their intricate logos. It was fascinating to dissect and examine the logos we encounter on a daily basis in order to understand how each element came together to create such a cohesive whole.

-Findings

We can more effectively express the identity of our brand when we have a good cause and appropriate images. I made an effort to put myself in the shoes of a business owner and envision the kind of image I wanted my brand to have when I was writing the brand story, vision and goal, brand values, and other materials. The practical process of the entire task was also very attractive to me. I think this is a very interesting course. I am also very grateful to my instructor, Ms. Lilian, for giving me a lot of inspiration and help. Overall, this is a very interesting experience.

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