Brand Corporate Identity -Task 1 / Breaking Brand

May 05, 2024

Brand Corporate Identity -Task 1 / Breaking Brand

Week 1 -Week 3
Ye Xinyan / 0355096
Brand Corporate Identity/ Bachelor of Design (Honours) in Creative Media
Task 1 / Breaking Brand

Instructions

Fig 0.0

Project Instructions

Lectures:

The purpose of the "Brand Corporate Image" course is to establish the fundamental principles for the subsequent brand strategy course.

Brand Corporate Identity is a crucial aspect of the graphic design field, since it specifically emphasizes the visual consistency and coherence of a brand. The subject familiarizes students with the fundamentals of identity design and the proficient utilization of symbols in the field of visual communication.

A symbol is a visual or linguistic representation that conveys meaning, represents an abstract concept, physical entity, or connection between things.

This Module is designed to provide us with a comprehensive introduction to the fundamental concepts and principles of identity design. We will acquire knowledge regarding the process of crafting an image and subsequently establishing a brand. The learning process involves analyzing a well-known brand and acquiring expertise in the many steps of brand development.

"Work hard, work fast, and work smart."

What is a Brand?

"What is the true meaning of the term 'brand/branding'? Originating from the Old Norse word brandr, which means "to burn," the term describes the branding of livestock that goes back over 4,000 years to the Indus Valley (also known as the Indus Valley Civilization; see map).
"Of course, branding has evolved over the centuries-from farmers claiming their property, to artisans claiming credit for their work, to factories claiming their products, to companies claiming their products were better than others."

"A brand is a person's gut feeling about a product, service, or company while companies can't control this process, they can influences it by communicating the qualities that make this product different than that product."

"When enough people arrive at the same gut feeling, a company can be said to have a brand. In other words, a brand is not what you say it is. It's what they say it is." It is a mental construct shared by society about a product, service, organisation or even a person.

"Branding is the process of giving a meaning to specific organization, company, products or services by (actively) creating and shaping a brand in consumers' minds. It is a strategy designed by organizations to help people to quickly identify and experience their brand, and give them a reason to choose their products over the competition's" (Marion, 2015)

Branding can be achieved through:

Brand definition: purpose, values, promise
Brand positioning statement: what your brand does, who you target, and the benefits of your brand, a concise statement
Brand identity: name, tone of voice, visual identity design (which includes the logo design, color palette, typographies...)
Advertising and communications: TV, radio, magazines, outdoor ads, website, mobile apps...
Product design
Sponsoring and partnerships
In-store experience
Workspace experience and management style
Customer service
Pricing strategy

Task 1 / Breaking Brand

Research:

I, Chen Nan and Carol Lee Jia Rou discussed and researched this brand together.

Fig1.1

Xiaomi brand research

Process

Fig1.2

Process

Final Submission

Fig1.3

Final Presentation Slides

<iframe src="https://drive.google.com/file/d/1gZvW5WEn7UhlkKg18xW6ft6KDNEvLGzM/preview" width="640" height="480" allow="autoplay"></iframe>

Feedback

The first ppt contains too much content and needs analysis and summary, as well as visuals.

Reflections

Experience

When conducting the "Breakthrough Brand" research, our group quickly determined the brand to be studied because all members of our group were interested in the brand "Xiaomi". Since this was a group task, it reduced a lot of workload for each of us. , it’s not very hard to do. We allocate everyone’s tasks evenly in this process. I think searching for information about the brand on Google Scholar.

Observation

Through this research, I learned more about the Xiaomi brand. At first, I only thought that the Xiaomi brand created mobile phones. After research, I found that the Xiaomi brand has been involved in many fields, including smart homes, school supplies, and Xiaomi is present in all Xiaomi cars this year.

Findings

Future assignments involving corporate identity branding or the design of your own brand may benefit from this assignment.

Search This Blog

SEMERSTER 6