Creative Brand Strategy - Task 3

Week 6 - Week 12
Ye XinYan / 0355096
Creative Brand Strategy / Bachelor of Design (Hons) in Creative Media
Task 3: Campaign Branding

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INSTRUCTIONS

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Instructions

Fig.0.0

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Logo

I started my project with the logo design because everything would need it.

Logo Process

Fig.1.0

Final Logo

Fig.1.1

Graphic Elements

Final Graphic Element

Fig.2.1 & 2.2

Final Graphic Element

Fig.2.3

Final Graphic Element

Fig.2.4 & 2.5

Final Graphic Element

Fig.2.6

Final Graphic Element

Fig.2.7

Online Touchpoint

1. Promotional Video

Promotional Video

Fig.3.1

Youtube Link: https://youtu.be/qF-_0XlSJUU

Promotional Video in mockup

Fig.3.2

2. Website

Include:

• Home Page
• New flavors page
• Shop Page
• Contact Us

Website

Fig.3.2

Website in Computer

Fig.3.3 &3.4

Website in Computer

Fig.3.5 &3.6

Website in Computer

Fig.3.7

3. Social Media

Social Media-Poster 1

Fig.4.1

Social Media-Poster 2

Fig.4.2

Social Media-Poster 3

Fig.4.3

Social Media-Poster 4

Fig.4.4

Social Media-Poster 5

Fig.4.5

Social Media-Poster 6

Fig.4.6

Social Media-Poster 7

Fig.4.7

Social Media Video Poster

Fig.4.8

Youtube Link:https://www.youtube.com/shorts/u4Xs5jiLVgk

Social Media Video Poster 9

Fig.4.9

Social Media Link:https://www.instagram.com/yupi.i2024/profilecard/?igsh=MWZyZ2oyc3Foajk4cA==

Social Media Video Poster on phone

Fig.4.10

4. Email Newsletter

Email Newsletter

Fig.5.1

Email Newsletter on phone

Fig.5.2

Email Newsletter on phone

Fig.5.3

Offline Touchpoint

1. Packaging

Packaging-Peach Flavor Front & Back

Fig.6.1 &6.2

Packaging-Banana Flavor Front & Back

Fig.6.3 &6.4

Packaging-Strawberry Flavor Front & Back

Fig.6.5 &6.6

Packaging-Peach Flavor Front & Back in Mockup

Fig.6.7 &6.8

Packaging-Banana Flavor Front & Back in Mockup

Fig.6.9 &6.10

Packaging-Strawberry Flavor Front & Back in Mockup

Fig.6.11 &6.12

2. POP Store

Fig.7.1

POP Store

Fig.7.2

POP Store in Mockup

Fig.7.3

POP Store

3. Print Advertising

Fig.8.1

Print Advertising-Peach Flavor

Fig.8.2

Print Advertising-Banana Flavor

Fig.8.3

Print Advertising-Strawberry Flavor

Fig.8.4

Print Advertising-Strawberry Flavor in Mockup

Fig.8.5

Print Advertising-Peach Flavor in Mockup

Fig.8.6

Print Advertising-Banana Flavor in Mockup

4. Sample Packs

Fig.9.1

Sample Packs-Banana Peach

Fig.9.2

Sample Packs-Banana Flavor

Fig.9.3

Sample Packs-Strawberry Flavor

Fig.9.4

Sample Packs-Strawberry Flavor in Mockup

Fig.9.5

Sample Packs-Banana Peach in Mockup

Fig.9.6

Sample Packs-Banana Flavor in Mockup

Fig.10.0

Final Slides

Task 1B- Campaign Proposal，author xinyan Ye

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Feedback

WEEK 6 29 OCTOBER 2024

FEEDBACK

-Project 3A:Improve the logo, the current design is hard to read

-Project 3A:Make logo more interesting

-Project 3A:Develop website design, try to match logo, event name and add it to the website

-Project 3A:Try different capitalization and size combinations of logo to make it more interesting

-Project 3A:Test colors and try more possibilities

-Project 3A:Cannot reverse letters

NEXT PLAN OF ACTION

Start working on the brand’s visual style, then the website and other

WEEK 7 05 NOVEMBER 2024

FEEDBACK

-Sick not attend class

NEXT PLAN OF ACTION

-Sick not attend class

WEEK 8 12 NOVEMBER 2024 (INDEPENDENT LEARNING WEEK

FEEDBACK

-ILW

NEXT PLAN OF ACTION

-Start making posters & web pages

WEEK 9 19 NOVEMBER 2024

FEEDBACK

-Project 3B:Remember add transparent windows

-Project 3B:Don’t worry too much about the actual effect of the transparent part of the packaging,green background can be removed

-Project 3B:Try changing the background to white since all the brand colors have been used up

-Project 3B:Put the logo in a more prominent place

-Project 3B:Try placing fruit in poster

-Project 3B:Try creating new graphic elements

NEXT PLAN OF ACTION

-Keep creating different touch points and work fast

WEEK 10 26 NOVEMBER 2024

FEEDBACK

-Project 3B:Each page should have a separate footer

-Project 3B:The front of the package uses white to represent the window, and tries to place the yogurt soft candy background to make it more interesting. The back background tries to give up the blue color, fill it with white, and change the font color

-Project 3B:Strengthen the newsletter’s slogan, try different brand logos and place them to avoid conflicting logos and images.

-Project 3B:Try to make the envelope text more readable

-Project 3B:Try different images in envelope

-Project 3B:The poster tries to include promotional messages like "Follow us on Instagram to learn more"

NEXT PLAN OF ACTION

-Project 3B:Finish social media posters and start promotional video

WEEK 11 03 DECEMBER 2024

FEEDBACK

-Project 3B:For web try adding a footer to every page

-Project 3B:For the Email Newsletter, remove the graphic element with the fruit background and give more space to the font in front of the image.

-Project 3B:For Print Advertising, which has less information on the screen, try adding interactive text with other touch points.

NEXT PLAN OF ACTION

-Try adding a footer

-Completed display racks Completed sample packs

-Improve the text at the end of the promotional video to guide users to view other platforms

WEEK 12 10 DECEMBER 2024

FEEDBACK

-Project 3B:At the end of promotion video,establish connections on various platforms to guide viewing social media or websites

-Project 3B:The eighth page of social media tries to add small game interactions

NEXT PLAN OF ACTION

-Finish the slides for the final presentation