Major Project-True Self
Week 1 - Week 12
Ye XinYan / 0355096
Major Project / Bachelor of Design (Hons) in Creative
Media
True Self
Instruction
Fig.0.0
Instruction
In the first week, I thought about whether I could continue to learn from
the brand course projects I had done before and expand my projects. But in
my daily life, I often noticed that many women put on makeup when they go
out, which made me start to think about when women's appearance anxiety
began to become so serious. So I decided to do a campaign about appearance
anxiety in my major project, which I think is a good topic.
So I began to analyze the goals and value of my activity, and I made a PPT.
Fig.1.0
First Research
At this same time, I started thinking in the Design direction, and in the
end, I was able to obtain a small actionable method, such as a device that
I needed to use.
Fig.1.1
First Step Meditation
After getting it, I started creating the moodboard and decided on a big
direction.
Fig.1.2
Moodboard
Fig.1.3
Moodboard
After that, I started my Campaign Schedule.
Fig.1.4
Campaign Schedule Plan
I started creating a questionnaire to understand my target audience and some
information that would be helpful for the campaign.
Based on this information I continue with my event planning.
Google Form Link:
First, I sketched out what my collateral and items like the interactive
board would look like.
Fig.1.5
Draft
Then I started preparing for my proposal speech and at the same time I
started working on my artwork.
After that, I placed my artwork into mockups. Then, after some guidance, I
started to try to place these mockups into real environments. I learned that
placing real people would be more realistic than animated figures and would be
more suitable for comparing the scale of all the objects in the campaign.
Fig.1.6
Scenario simulation
After that, I started planning the content I posted on my social media
accounts.
Fig.1.7
Social media poster
Then I started creating my campaign guidelines.
Since I think physical books are more intuitive in exhibitions, I gave up
using e-books for display.
Fig.1.8
Physical campaign guidelines
Finally, I wrote the copy for each social media post to get more attention for
the event.
After it was over, I made a PPT of all the collateral and equipment for the
final presentation.
Project Background & Objectives，author xinyan Ye
Feedback
W1:
Start deciding on the activities you want to do and start background
research
W2:
Rethink the direction and transform women's appearance anxiety into
rejection anxiety. At the same time, you can add men's perspectives to
activities and surveys.
W3:
Add more project content such as surrounding support activities
Can refer to the Coke activities and interactions on campus
W4:
Think about the interactive content of the activity
Start making a logo
Consider posting your event on social media
At least 30 people need to support my questionnaire
W5:
The event name is changed to True Self, which is more appropriate
Change the "brand" in the title after "brand story" to "campaign story"
There is no need to put all the analytical content of the questionnaire into
the PPT of the proposal speech. Try to analyze and summarize.Contains data.
Activity style for target audience
Create a moodboard
W6:
moodboard adds more collateral
Modify the colors of the palette to avoid colors that are too similar
W7:
no feedback
W9:
Try creating a campaign guideline
Try placing display boards and other collateral in a suitable corner of the
campus to see the overall effect
W10:
Supervisor:
Placing labels
Start photographing corners of the school that are suitable for hosting
activities
Start planning social media posts
W11:
The school pedestrian street next to Starbucks is more suitable for the
campaign because it has more people and is more spacious and beautiful.
Add more decorations to the event scene
W12:
Supervisor:
Replace the virtual characters in the PPT with real characters and combine
them with mockup.
Add collateral tag
W13:
Considering e-books or physical books
Try changing the background color of the palette to gray
W14:
no feedback
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