Creative Brand Strategy - Final Compilation

Week 1 - Week 12
Ye Xinyan / 0355096
Creative Brand Strategy / Bachelor of Design (Hons) in Creative Media
Final Compilation

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INSTRUCTIONS

Instructions

Fig.0.0

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Task 1A:Case Study

Task 1B:Campaign Proposal

Task 2A & 2B: Ideation & Design Direction

Task 3: Campaign Branding

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Reflection

In this course, I experienced a series of elements that need to be considered in creating a brand, which I think is a very interesting experience. After this course, I learned that to reshape a brand, I need to consider the logo and graphic elements first. At the same time, I learned that graphic elements are not limited to a few, but can be more than a dozen or even twenty, just to better express the brand information or characteristics.