Minor Project: Silibes

July 31, 2024

Minor Project: Silibes

WEEK 01 - WEEK 15

Ye Xinyan (0355096) / Bachelor of Design (Honours) in Creative Media

Minor Project: Silibes

DIRECTORY:

Instructions
Lectures
Final Submission
Feedback
Reflection

INSTRUCTIONS

0.0

INSTRUCTIONS

LECTURES

Mr. Mike gave a brief overview of the projects we might select in our first lecture. Next, we were to divide into groups of six to seven people. As an industry partner, we worked on the development project of Silibles with Brandialogue. We debated and ultimately chose Joan to be the group leader during the first week.

1.1

LECTURES

PROPOSAL:

Contextual Research

After the first small discussion, we quickly divided the tasks. My research focused on the advantages/disadvantages of food preservation containers made of different materials. I also started to analyze the product range and variety, design, material quality, price positioning and user reviews of his peer CILICONE ZONE.

Fig.2.1

Contextual Research

We convened during the second week to prepare questions and documents for the next meeting with the customer. We also came up with some ideas to enhance the service and product because we didn't have precise knowledge about it yet.

Fig.2.2

Team's thoughts on the product

Contextual Research

During the week, we created a Google Form that all the different roles could answer and that allowed us to track via a link.

Fig.2.3

Final Questionnaire

After getting confirmation from Mr. Mike, we shared it on the online platform to allow more people to answer our questionnaire.

Fig.2.4

Final survey data compilation

Mr. Mike reviewed the survey data and provided us with guidance over the next two weeks. Afterwards, our group discussed based on the information collected and began to analyze the data collected.

At the same time we worked together to create multiple personas to better understand the needs and problems of our target audience. We also joined the Bento Mama Facebook community in the hope that members would accept our invitation to participate in the interviews.

Our crew then started analysing and identifying the challenges we faced as we established objectives, gathered public opinion, started talking about target audiences, and prepared survey questions.

Fig.2.5

Preparation of survey questions

We began talking with Mr. Mike about the questionnaire this week. Following minor revisions and validation of the survey questions, we disseminated the questionnaire via multiple media.We need as much insight as we can from our target demographics, which include moms who pack lunches for their kids to go to school, hikers, and cake lovers.

Fig.2.6

Survey Questions for Target Audiences

In week 5 and 6, we were asked to analyze and direct the survey data we collected. We needed to select 5 respondents for quantitative analysis and develop a strategy based on the data collected.

Also this week our team saw our product and we immediately started testing the durability of the product.

Empathy Map

Following the interviews, we got to work on making our empathy map. Every interview was taped, and we merged the information with the survey results.

Fig.3.1

Empathy Map

User Personas & User Stories

This week we started working with small groups on user personas and user stories.

Fig.3.2

User Personas & User Stories

User Journey Map

Next, we need to develop thorough path maps for the personas in order to have a deeper understanding of the product usage scenarios.

PERSONA 1:

Michelle Zhang, 55 years old working mother who packs food for her children to school.

Fig.4.1

User Journey Map Persona 1

PERSONA 2:

Ryan Brown, 40 year old educator who is environmentally concious.

Fig.4.2

User Journey Map Persona 2

PERSONA 3:

Angela Chin, 19 years old student who brings her own food to campus.

Fig.4.3

User Journey Map Persona 3

Insights Discovery

Then, Mr. Mike suggested that each team member come up with five ideas about what we do based on the research data, and then continue with the same ideas.

Fig.5.1

Insights Discovery

Fig.5.2

The Problems Statement & How Might We...?

Fig.5.3

Different Ideas

After that, our group discussed and investigated branding and website design. At the same time, we created Moodboard.

Fig.5.4

Moodboard

Jiamin and I are majoring in graphic design, and we will continue to shape the brand image and design the logo.

This week we had a team meeting to define the brand's goals. Jiamin and I started to fill in our design system at the same time. We thought about the font types to use and the color palette for the logo and website. In total, we designed six different logo styles. In the end, the first logo style was selected as the final logo draft. At the same time, we also looked for many references to help us achieve a better visual effect.Our idea was to incorporate Japanese elements into the logo and combine it with the foodware itself.

Finally, we decided that the fonts for the logo & heading would be Nunito Black and Nunito Extra Bold, and the fonts for the subheading & body text would be Heywow Bold, Heywow Regular, and Heywow Light.

Brand Logo

Fig.6.1

Font Selection

We had two ideas for the color of the logo, one was a more vibrant color and the other was a darker color. Finally, after Mr. Mike's suggestion, we chose the first color because it is more vibrant and can catch customers' attention.The final packaging also uses this color scheme.

Fig.6.2

Color Selection

Fig.6.3

Design System

Fig.6.4

Final Logo Style Draft

Fig.6.5

Final Logo

Brand Pattern

We were inspired by the Bauhaus design style and thought we could combine the shapes of our foodware to create our branding.

Jiamin started to create the black and white mode of the logo and the logo in colour.

Fig.7.1

Bauhaus Style Reference

Fig.7.2

Final Brand Pattern

In class, we completed the customer journey map. At the same time, we were responsible for planning the content and started to build prototypes, including packaging design, posters, etc.

Fig.7.3

Customer Journey Map

After assigning specific tasks to each team member, we created a Gantt chart to list all the to-do items and monitor the progress.

Fig.7.4

Gantt Chart

Gantt Chart Link:

https://docs.google.com/spreadsheets/d/1NZxSA_6xHe6IyiNy8YiMWmh5G9FJB2-hob9dmlVevjc/edit?gid=1115838130#gid=1115838130

Finally, Jiamin and I are jointly responsible for Instagram Static Posts, Products, First/Service of Products, and Brand guidelines.

Instagram Static Posts

For Instagram Static Posts, we adjusted the selected images in Photoshop to make the colors more vivid and then placed the brand logo where we thought it was appropriate.I am responsible for foodware in regular shapes, round shapes and bags.At the same time, I made two posters of different scales, using the brand colors.

Fig.8.1

Instagram Static Posts

Later, we were informed that we had to stick with the foodware color we initially reported to the client and couldn't change it. Therefore, we had to abandon the previous poster. Subsequently, the UI/UX experts in our team began using architectural modeling to develop our foodware. Once the foodware was developed by the UI/UX experts in our group, we received the final AI works.

Fig.8.2

AI 1:1 Compartments&1:1 Roun&Landscape size pics

We are working on this basis again.

Fig.8.3

Final Instagram Static Posts& Videos

Products Discovery

For products, we combine the final branding with the product image. Then we add the logo.

Fig.9.1

Final Products Discovery

Product First Use/Service

This project includes Manual + QR Code link to yt vid and Packaging design.

Fig.10.1

Manual + QR Code link to yt vid

Fig.10.2

Packaging Design

Brand Guideline

After finalizing it, we started to make a draft of the Brand Guidelines to provide us with a framework to be included in the final slides.

Fig.11.1

Brand Guideline Draft

Final Submission

MIRO Board Link:

https://miro.com/app/board/uXjVKMli5AA=/?share_link_id=904304922322

Fig.12.1

MIRO Board

Project Tracking Document:
https://docs.google.com/document/d/1q89sUyHlDAy7rkAP5vZEE7krVxcepSJ10_DOQ0q7AmY/edit

Group’s Google Drive

https://drive.google.com/drive/folders/1OR5LgraIdHFVEI6T_qwCUxa2L_a-wcDz

Gantt Chart Link:

https://docs.google.com/spreadsheets/d/1NZxSA_6xHe6IyiNy8YiMWmh5G9FJB2-hob9dmlVevjc/edit?gid=1115838130#gid=1115838130

Final Social Media Posts:

https://drive.google.com/drive/folders/1Tx1STxpl03fBmI98jxaBaiNppQYFecms

Survey Google Form:

https://docs.google.com/forms/d/e/1FAIpQLSfVSpz7vyh_e_1Gye4WmI4JShJsbg5nGUeGVJ_N2C5rDNEQ0Q/viewform

Survey Analysis:

https://docs.google.com/document/d/10M9d4DN0k8Rotk6263aIO3chrwV5nFqru2kSMNw5z0/edit#heading=h.7mzpyyjzlwr7

Silibles Website Prototype:

https://www.figma.com/proto/Mv0IvMlRGZsuA27PHiUN92/Minor-Project%3A-SILIBLES-(Brandialogue)?page-id=4240%3A4613&node-id=4240-4614&viewport=283%2C-404%2C0.07&t=adtvWRA7t30NAarz-1&scaling=scale-down-width&content-scaling=fixed&starting-point-node-id=4346%3A900

Promotional Video Teaser Animation:

https://drive.google.com/drive/folders/1vi-dWDRB5kYN-CaN4pzYTgGT4aMBz1Dq

Presentation Slides-W9:

Click here to view

Fig.12.2

Presentation Slides-W9

Presentation Slides-W14:

(Final Slides)

Click here to view

Fig.12.3

Presentation Slides-W14

Feedback

-Week1

There was no briefing or consultation regarding the module or the offered projects. began to organise into groups

-Week2

Think about the entire assortment of tableware
Compare the advantages, safety, etc. of silicone with other materials
Inform the intended audience of the advantages of silicone
Think about the ASMR method
Aim for G20 countries' young families with children
Think about the price difference with other materials like plastic, glass, etc. and whether the advantages of silicone outweigh the additional expense

-Week3

Think about the kinds of user personas we could create

-Week4

For the survey, divide our personalities into groups
Twenty to thirty questions is the ideal number
When in doubt, refer back to the topic and research questions.
To prevent skewed results, make sure the survey is distributed to a diverse range of age groups

-Week5

Select the top 3 for analysis from the demographic questions
Describe the reasons for some findings or insights that are high (who are we giving them to, is there bias?)
In interviews, enquire about "personal preference."
Able to disregard "other" answers in query 10
Connect questions 12 and 5 (consider how to use the previously described findings to market Silibles to customers)
Interview topics should include persuading customers who are price conscious to purchase Sillibles.
Examine the materials that should be used (prevent discolouration, odour lingering, multi-functionality, etc.)
Interviews require just five participants, one for each age group

-Week6

It's necessary to define objectives and pinpoint obstacles
Putting yourself in other people's shoes and without trying to solve the problem is all that is needed for the empathy stage

-Week7

I must consider "Ryan." Exists a group of people you can talk to? In what way would he assess his container?
Investing in an insulated bag is wise
As persona 3 does, the first two user personas ought to be permitted to select the food container's aesthetics
Give advice on how to pack the food container using the bag as a guide
Touchpoints don't really work until the brand is well-known

-Week8

(Independent Learning Week)

-Week9

Slides:

Verify that the data on the slides is readable even while editing.
Emphasise important details in longer paragraphs.
Mission and vision are not required
Ensure that the art direction incorporates it
Enlarge certain text to improve readability
Other visuals will support the main image, which you should use to incorporate all design aspects.
Select an image to display an inverted or reversed logo. Remove the borders from sitemap slides
There is no need to explain logos or drafts
The current amount of content will exceed the allotted time, so try to conclude the presentation in 30 minutes, ideally 30 minutes

Website:

Larger website layout images are better for readability; if necessary, provide different examples (same goes for sitemaps)
Open Figma prior to the presentation
Consider a template for a website's design (one that isn't overly basic or generic)

-Week10

The brand's emblem is devoid of keywords, so it must be paired with some terms like "heatable," "durable," "easy to clean," "suitable for travel," "convenient," "feels safe," "quality assurance," "high value," and "functionality."

-Week11

(No physical classes)

-Week12

(No physical classes)

-Week13

For a prototype, animation and effects from the website are not really necessary.
The primary visual direction that was suggested does not correspond with the current photographs we have
To maintain uniformity, apply the graphic patterns on the Instagram post.
Consider the lighting and background: do we want a lifestyle backdrop or a strictly studio shot?
Brand standards don't require stationery, so keep things simple and concentrate more on your social media marketing plan

-Week14

Take a visual break with a couple more white-backed photos.
Consistent and arresting visuals
For greater contrast in the product videos, use the monochromatic version of the logo (don't fight the background)
Other brand hues for the website, like turqoise or teal, could complement red.
The wireframe already appears excellent
To assert ownership of the videos, add a logo to the beginning and finish of marketing videos

Reflection

-Week1

We formed our own groups and selected brands that piqued our attention in the first lesson. I joined in charge of a non-plastic business named "Silibles" with families as its target market. Many of the inquiries that we would want to see from our clients on the Miro board have been considered by our staff. We built the module collectively while keeping in mind the potential demands of the target audience. Because our consumers' responses can guide us in the right direction, we all eagerly await their responses.

-Week2

Our group started discussing the questions we intended to respond to from clients on Friday after creating a miro board. We made the decision following the meeting for everyone to write down the inquiries they wished to make of clients. After the last screening, pose those particular queries to the clients. Following the meeting, our group had a rudimentary understanding of the materials, costs, and target users.

-Week3

According to Mr. Mike, we ought to build user personas around the products we offer. We built some user roles this week in order to finish this project correctly. While conducting independent research on plastics and other materials and utilizing our Miro boards to assess competing plastic kitchen products, we started creating the questionnaire questions. Using the miro board, I evaluated the benefits and drawbacks of kitchen tools made of plastic, silicone, and wood.

-Week4

We've finished answering every question. Mr. Mike believes that the amount of questions should be appropriately lowered and that the questions should be broken down into age categories. Lastly, we chose inquiries that were suitable for a broad age range of respondents.Next week we will have the findings back and continue analysing our data.

-Week5

The assignment for this week was to compile and evaluate the information we got via the Google Form. After seeing the product we were working on, we had a conversation with the client about usability and user experience. In order to address this issue, the customer underlined the significance of materials and suggested developing a unique cleaning equipment. Next, I began working on the EMPATHY MAP with another team member.

-Week6

We formally began the interviews this week and entered the exchanges into Google Docs for additional review. The team leader distributed the work equally among the members as the first round of presentations drew near. We took some time to finish and compile the data that had been gathered and to make tables on the Miro board. Afterwards, we carried out additional analysis on the six interviewees' preferences and purchase behaviour for premium containers.

-Week7

Mr. Mike proposed this week that each member of our group provide five ideas based on how they comprehend the problems found in the study data, steer clear of ambiguous language that could mislead customers, and concentrate on concrete solutions. However, the user journey map's touchpoints won't have any significance unless the brand is well-established.

-Week8

Independent Learning Week

-Week9

-Week10

In order to comprehend how our audience discovers and engages with our business, we must finish a customer journey map this week. For the ensuing six months, we must plan the strategy, model, and content. We divided the work equally after class. We next got to work creating the report's PowerPoint. We started attempting to include Bauhaus elements into the brand pattern at the same time.

Because we were told that our brand logo lacked keywords, we needed to match some keywords such as eco-friendly, heatable, durable, easy to clean, travel-friendly, convenient, feels safe, assurance of quality, high value, and functional. So we continued to improve the logo and started preparing for the first presentation to the client.Start making brand graphics.In class, we completed the customer journey map. At the same time, we were responsible for planning the content and started to build prototypes, including packaging design, posters, etc. After assigning specific tasks to each team member, we created a Gantt chart to list all the to-do items and monitor the progress.

-Week11

We had a group meeting this week to decide on the brand's objectives. Jiamin and I began creating images for the website at the same time. We adjusted the colours in Photoshop to obtain better results. We demonstrated our slides in order to get ready for the customer presentation at the same time. We were advised to address the issue of readability, steer clear of long text, and enhance the arrangement of important images so that clients could comprehend and prevent needless confusion.

Jiamin and I started to create Instagram static posts. We adjusted the selected images in Photoshop to make the colors more vivid, and then placed the brand logos where we thought it would be appropriate. I was responsible for the tableware in regular shapes, circles, and bags. At the same time, I created two posters of different sizes using the brand colors.

-Week12

Since there isn't a traditional class this week, we continue working on the module's last assignment. Jiamin and I are still working on product discovery, Instagram static posts, and videos.

-Week13

We were informed that the colour of the tableware we had initially reported to the client would be the only one we could keep. We were forced to discard our earlier posters as a result. Then, our team's UI/UX specialists started employing architectural modelling to create our dinnerware.

-Week14

We began working on the final slides and refining the content in order to get ready for the project submission and presentation.

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SEMERSTER 6

Minor Project: Silibes

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