Packaging and Merchandising Design:Final Project/Merchandising & Promotional Item

July 30, 2024

Packaging and Merchandising Design:Final Project/Merchandising & Promotional Item

Week 10 - Week 14
YeXinyan / 0355096
Packaging and Merchandising Design / Bachelor of Design (Hons) in Creative Media / Taylor's University
Final Project:Merchandising & Promotional Item

Instructions

Lectures:

All lectures have been completed in Exercises: Case Study

TASKS

Project 2, in which I designed the branding and product packaging for Okara Balls, is continued in this solo project.

I need to create five items for this project, including a display based on Project 2. I need to research and evaluate brand packaging ideas and then come up with five merchandise options that are specific to the target market and company message.

References

Fig. 1.1

References

I searched Pinterest for more ideas and discovered some products that might be helpful for those who are attempting to maintain their fitness and reduce weight. After that, I considered what they may bring to class and compiled a list of goods I could brand:

Vegetarian Recipe Book
Apron
ECO-friendly shopping bag
Magnets for Fridges
Branded stickers
Sports bottle
Mug
Sport towel
Luggage tag

Based on this list, I talked to Mr. Shamsul Hamimi and I finally decided to make ECO-friendly shopping bag, apron, branded stickers, sports bottle and luggage tag. Then I started searching for suitable models on mr.mockup.com and Freepick.

For all of my items I have designed my branded pattern which is evenly spaced meatball shapes. I will be applying this to my promotional items as well.

Fig. 1.2

Brand Pattern

Designing Process

ECO-friendly shopping bags

For my first product, I searched for the right canvas bag model.

I covered the bag with my brand graphics, and at the bottom I decided to put the brand logo and slogan because it would also add a little visual weight to the bottom.

Fig. 2.1

ECO-friendly shopping bag Design-Adobe Photoshop

I tried putting my design into the model and it worked well, so I will keep this design.

Fig.2.2

ECO-friendly shopping bag Design-Adobe Photoshop

Apron

For my apron, I decided to go with a similar approach as the ECO-friendly shopping bags, but this time I would place the visual center in the upper center.

Fig.3.1

Aprons Design-Adobe Photoshop

Fig.3.2

Aprons Design-Adobe Photoshop

Branded stickers

For my branded stickers, I designed four different styles.

Fig.4.1

Branded stickers-Adobe Photoshop

Fig.4.2

Branded stickers-Adobe Photoshop

Fig.4.3

Branded stickers-Adobe Photoshop

Fig.4.4

Branded stickers-Adobe Photoshop

Fig.4.5

Branded stickers-Adobe Photoshop

Sports bottles

For my Sports bottles, I put the branding on the bottom.

Fig.5.1

Sports bottle-Adobe Photoshop

Fig.5.2

Sports bottle-Adobe Photoshop

Luggage tag

I thought about including a section for extensive information on my luggage tag, so that if someone uses the same bag or backpack as me or misplaces their luggage, they may identify it, or the aforementioned information can be used to locate the owner of the luggage.I designed both the front and back sides.

Fig.6.1

Luggage tag (Front)-Adobe Photoshop

Fig.6.2

Luggage tag (Back)-Adobe Photoshop

Fig.6.3

Luggage tag (Front & Back)-Adobe Photoshop

Promotional Strategy

In the thirteenth week, we were asked to develop a comprehensive promotion strategy to increase brand awareness and drive sales. Consider various channels and strategies to effectively reach the target audience. Customize the promotion strategy according to the specific goals and timeline of the project. So I thought about what design software would have more weight loss/fitness people. After research, most weight loss/fitness people are young people, and the most used social software by young people is Instagram, so I decided to reach my target audience on Instagram.

I started looking for other brands’ accounts on Instagram to get some inspiration and learn their promotion and marketing methods.

Fig.7.1& 7.2

Reference Screenshot

(Chagee & KKV)

Inspired by Mr. Shamsul Hamimi, I thought about designing some small games as activities and adding them to my account.

So I started to draw different layers in Adobe Illustrator and then imported them into Adobe After Effects to try it out.

Fig.7.3

Mini game test-Adobe After Effects

Considering that the high difficulty of the game will prevent many people from completing it, I slowed down the speed of the Okara balls.

Fig.7.4

Mini game in Instagram

Youtube Link:https://youtube.com/shorts/44ZmyJMA-DM

For the rest of the posts, I used templates from Canva and resized them appropriately, then cropped them to Instagram-compatible dimensions (1080 ✖️1080px).For other posts I also posted a spot the difference game as well as some video posts, which include Okara Balls' address, activities, product displays, promotional product displays, store photos and opening previews.

Fig.7.5

Product Post-Canva

Fig.7.6

Location Video Posts-Canva

Fig.7.7

Marketing Video Posts-Canva

Fig.7.8

Opening PreviewsVideo Posts-Canva

Fig.7.9

Find the difference game Posts-Canva

Fig.7.10

Product Posts-Canva

Fig.7.11

Store Photos-Canva

Fig.7.12

Promotional product display-Canva

Then, I tried writing different introductory messages below the post.

Fig.7.13

Screenshot of Instagram homepage

Fig.7.14 & 7.15

Activity screenshots

Instagram Home Link:

https://www.instagram.com/okara.balls?igsh=MWZyZ2oyc3Foajk4cA%3D%3D&utm_source=qr

Presentation & Implementation Plan

For our promotional strategy we were asked to prepare a visual presentation outlining the merchandise design, promotional strategy and implementation plan. Provide rationale for each design decision and promotional strategy, highlighting how they contribute to brand objectives and consumer engagement.

After studying other brands’ promotional strategies online, I began to think that our target promotional products are centered around the target audience, so the strategy for my target audience must continue to use strategies that young people prefer. I began to study the promotional strategies of other brands that are more popular among young people. In the end, I decided to launch these promotional products through small games or gifts.

Fig.8.1

Presentation & Implementation Plan

FINAL OUTCOMES

5 Promotional Strategy

Fig.9.1
ECO-friendly shopping bag

Fig.9.2
Apron

Fig.9.3

Branded stickers

Fig.9.4

Sports bottle

Fig.9.5

Luggage tag

(Front & Back)

Posts on Instagram

Fig.10.1

ECO-friendly shopping bag posted on Instagram

Fig.10.2

Apron posted on Instagram

Fig.10.3

Branded stickers posted on Instagram

Fig.10.4

Sports bottle posted on Instagram

Fig.10.5

Luggage tag posted on Instagram

(Front & Back)

Fig.10.6

Screenshot of Instagram homepage

Instagram Home Link:

https://www.instagram.com/okara.balls?igsh=MWZyZ2oyc3Foajk4cA%3D%3D&utm_source=qr

Presentation & Implementation Plan

Fig.11.1

Presentation & Implementation Plan

Feedback

-Week 12

The design is a bit simple, try to add some elements.

-Week 13

Try sketching before moving on to the next step.

-Week 14

With the meatballs branding, there is no need to add meatballs to the product.

Try adding mini games to Instagram account.

-Week 15

Convert videos from account into posts.

Reflections

-Experience

Since Project 2 was a continuation of that project, designing the product was much simpler because I had already chosen the fonts, logo, and color scheme for Project 2. All that needed to be done was to arrange and display the data and images in an aesthetically pleasing way. It was great to be able to create my own social media profiles for this project. With my own packaging and promotional items, I felt like I had really contributed something to the growth of the overall brand, which was an enjoyable process and gave me a sense of accomplishment.

-Observation
While working on this project, I came to realize that the design of each item was simpler than I had previously thought. Even if the design is simple, using brand patterns and logos, the results can still be outstanding.

-Findings

When considering what promotional products to make, I always consider my target audience. By studying and understanding what they use in their daily lives, I can achieve better promotional results. I am also very grateful to Mr. Shamsul Hamimi for his careful guidance on the project.

Search This Blog

SEMERSTER 6