TYPOGRAPHY - TASK 3 / Type Design & Communication

May 29, 2022

TYPOGRAPHY - TASK 3 / Type Design & Communication

23.5.2023-26.6.2023(Week8- Week13)

Yexinyan/0355096
Bachelor Of Design In Creative Media

Task 3: Type Design & Communication

INSTRUCTIONS

Task 3: Type Design & Communication

In this project I was tasked with designing a limited number of western alphabets and I needed to work hard to create a typeface with good typographical hallmarks: subtlety or character, presence, legibility and readability. Here are the letters I will be designing: a e t k g r i y m p n ! # , . After the font is done, I need to create an A4 size poster with the font I designed applied.

Research

Before making my sketches, I looked up some well-established fonts for inspiration and learning references. I also started thinking and experimenting with the style I wanted to create typefaces.

Visual Reference 16/6/2023

Sketches

After researching, I drew my rough idea of the typeface on paper.

Sketches #116/6/2023

After drafting, I was still struggling with the fonts of the two brushes, so I wrote more times, maybe this would help me make a decision.

Chosen #1 16/6/2023

Chosen #2 16/6/2023

I think the font of chosen 1 has more personality, so I chose chosen 1 in the end.

At first I wanted to create something simple, but then I thought that would be unremarkable, so I decided to make my typography more elegant.

Digitisation

Before digitizing my sketch, I decided to deconstruct the Gill Sans letters "M" and "R". Because I think the Gill Sans font is more similar to my sketch.

Letter Deconstruction M 20/6/2023

Letter Deconstruction R 20/6/2023

After deconstructing the letters, I started trying to create my own, I started by setting the guidelines for the baseline, x-height, ascender, descender and cap height. I then started building the letter "A" using the shape tool and using some of its elements as the basis for creating other letters.

After several drafts of fonts, I finally chose these few as prototypes to start creating my fonts.

Final Draft Font Selection

6/6/2023

I first completed a set of letters and punctuation.

Digitisation Process #1

6/6/2023

After Mr. Vinod's feedback, I found that my font did not follow the principle, which was a wrong process. So I started the second creation.

In the second production, I corrected the previous mistakes, and this time most of the design of the font was made and adjusted with the pen tool.

The second Digitization Process #1

20/6/2023

Next, I started combining shapes and fixing letters that needed fixing. Then, I started customizing the letters so they resembled my sketches, but I thought the exact sameness was a little generic, so I made some adjustments using the Pen Tool.

Digitization Process #2

20/6/2023

This is my final result.

Typeface Outcome #1

20/6/2023

FontLab

After finishing the typeface design on Illustrator, I started developing and exporting the typeface using FontLab.

Fontlab Process #1

26/6/2023

Poster

I chose the name "ice" for my typeface, which I then exported and installed on my laptop before proceeding with the poster-making instructions.

FINAL Task 3: Type Design & Communication

Download font here:https://drive.google.com/file/d/1H1ACwOnPbIKpsbLYTGwgixJXd2GmJxc_/view?usp=drive_link

FontLab Screengrab

26/6/2023

Final Task 3A: Type Design and Communication "ice" (jpg)

26/6/2023

Final Task 3A: Type Design and Communication "ice" (pdf)

26/6/2023

Final Poster(jpg)

26/6/2023

Final Poster(pdf)

26/6/2023

Type Playground

You can type characters from the following set: "AETKGRIYPMN.,!#".

Type Playground - Week 12

Reflection

In this project, I think I have encountered some software technical difficulties, and I am very grateful to my mentor, Mr. Vinods, for patiently answering my questions. In this project, the spacing of a small number of font combinations I made was not well controlled. This is where I need to reflect and improve. In this project, I have a basic understanding of Fontlab, and I have clarified the basic process of designing fonts. I feel that I have mastered a new skill. I am happy. Although I encountered many difficulties in the process, I feel that is worth it.

Feedback

Week7

General Feedback：Italics are not a good choice, use regular as much as possible. Specific Feedback:The design of the title is somewhat incapable of expressing the meaning, and needs to be redesigned to express the meaning of "Build".

Week 8(ILW)

Week 9

General Feedback: I have to select one. Specific Feedback:Process is critical, process needs to be augmented.

Week 10

General Feedback: Can't change the angle，to follow the baseline. Specific Feedback：Can't change the direction of the pen.

Week 11

General Feedback: Progress is a bit slow.

Specific Feedback:The instructor suggested that I continue to adjust the spacing of the fonts. The combined spacing of some fonts is too large and needs to be adjusted.

Week 12 General Feedback: Failed to complete poster due to setup error, need to speed up.

Week 14 General Feedback:Continue to adjust the format of the e-portfolio based on all the feedback received that day. Specific Feedback： E-portfolio needs to add a list jump, and the file size in pdf format needs to be the same size as other pictures.

FURTHER READINGS

Samara, T (2018). Letterforms : Typeface Design From Past to

Future.

Roman generals in the field used a wood frame filled with heavy wax and an iron stylus to convey orders to their troops. When new orders were to be given out, the wax was heated and the previous order scraped away: hence, the idea of “starting with a clean slate.”

The author says, “From the time that I first showed interest in art, drawing letters was of great fascination to me.” This interest prevailed, and led him to his professional creative endeavors, eventually leading to this beautifully designed, informative volume. Samara’s true focus in the book is conveying the essentials of type design to practitioners, and thoughtfully and thoroughly explaining and illustrating the development of form and style. He walks you through letterform anatomy, stroke formation and rhythm, tool methodologies, structure and proportion, and lots more.”

This well-researched volume contains hundreds of illustrations accompanied by interesting and informative explanations. It can be read cover to cover, or a section at a time. It can be enjoyed equally by professional type- and graphic designers, as well as non-professional letterform enthusiasts. This all makes for one excellent, timely reference work that designers can return to again and again in designing logos, wordmarks, signage, titling accents, and all of their graphic design work.

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